Stop blending in. Start becoming the obvious choice.
You've built a real business. You know you deliver exceptional work. But somewhere along the way, your business evolved faster than your brand did. Work directly with award-winning brand strategist and Fractional CMO Kim Marie McKernan to build the strategic foundation that aligns who you serve, how you position your business, what you offer, how you price it, how you sell it, and how you market it.
Build My Brand
Your marketing isn't the problem.
The strategy underneath it is.
When growth slows, it's tempting to fix what you can see: rewrite the website, post more often, change the offer, lower the price, try a new marketing tactic. But when the foundation isn't clear, every one of those decisions becomes harder.
If you aren't certain about:
Who your best customer is
What they value most
What makes you meaningfully different
Or how to articulate that value
…more marketing simply amplifies the confusion. You don't need another tactic. You need strategic alignment.
That's what you'll build inside Brand Authority Accelerator.
Make every part of your business tell the same compelling story.
This isn't a branding class about logos, colors, or fonts. It's a hands-on strategic accelerator designed to help you make better business decisions with confidence.
Know Exactly Who You're For
Develop a research-informed Ideal Customer Profile and talk to real customers so you understand what they want, what they value, why they buy, and the language that resonates with them.
Own What Makes You Different
Map your competitive landscape and uncover a meaningful position that makes your business easier to understand, remember, trust, and choose.
Build Offers People Value
Clarify and package what you sell around the outcomes your customers actually want — then develop pricing that reflects the value you create and supports a healthier business.
Sell With Confidence
Build a sales process that helps customers understand your value without feeling pushy, scripted, or “salesy.”
Market With Purpose
Turn your strategy into stronger messaging, clearer website copy, meaningful content themes, and a practical three-month marketing plan.
One Cohesive Strategy
By the end, you won't have a collection of disconnected ideas — you'll have one strategy guiding how your business shows up, sells, and grows.
30+ years of brand strategy experience. Now applied to your business.
Kim Marie McKernan is an award-winning brand strategist, Fractional CMO, executive advisor, international speaker, and founder of Inspired Outcomes Now.
Before launching her consultancy, Kim spent nearly two decades leading global marketing and brand strategy initiatives at Moog, a Fortune 1000 aerospace and technology company. Today, she has advised more than 150 organizations, from startups and nonprofits to established companies and executive leadership teams.
Kim holds an MBA and a Master of Science in Creativity & Change Leadership, is a Certified Appreciative Inquiry Facilitator, and serves as a Vistage Resource Speaker and trusted advisor to CEOs, entrepreneurs, and leadership teams.
But what makes this opportunity particularly valuable isn't Kim's résumé. It's the way she thinks. Kim knows that powerful brands aren't created through clever marketing — they're created when a business becomes crystal clear about who it is, who it serves, why it matters, and why customers should choose it.
Inside Brand Authority Accelerator, you'll get the rare opportunity to apply the same caliber of strategic thinking organizations routinely invest thousands of dollars to access privately — directly to your own business.
You won't just learn brand strategy. You'll build yours.
Brand Authority Accelerator is designed around implementation. Through facilitated sessions, customer research, strategic exercises, expert guidance, office hours, peer feedback, and hands-on assignments, you'll build real assets you can immediately put to work in your business.
- A clear strategic vision
- Ideal Customer Profile
- Customer research insights
- Competitive positioning
- Differentiated offers & messaging
- Value-informed pricing
- A stronger sales process & customer experience map
- Refined website messaging & a 3-month content plan
The goal isn't to give you more business information. It's to give you the clarity to make better business decisions.
Is Brand Authority Accelerator right for you?
This program is right for you if…
- You have an established business and real customers — but your brand hasn't kept pace with your growth.
- You struggle to clearly articulate what makes you different or why customers should choose you.
- Your offers, pricing, messaging, or marketing have evolved without a cohesive strategy behind them.
- You're attracting customers who aren't always the right fit.
- You're preparing to grow, raise prices, launch something new, or take your business to its next level.
- You're ready to stop guessing and do the strategic work required to build something stronger.
It's probably not for you if…
- You're still deciding what business to start or haven't validated your offer with real customers.
- You're primarily looking for a new logo, website, visual identity, or social media tactics.
- You want someone else to hand you the answers rather than participate in the strategic process.
- You're looking for a quick marketing hack instead of building a foundation for sustainable growth.
Your eight-session brand accelerator.
Canisius University, Science Hall
1901 Main Street, Buffalo, NY 14208
October 22, 2026
November 5, 2026
November 19, 2026
December 3, 2026
December 17, 2026
January 7, 2027
January 21, 2027
Build your brand authority — and save 50%.
This is the inaugural Brand Authority Accelerator cohort, and we're offering the first group of entrepreneurs an opportunity that won't be repeated at this price. After this inaugural cohort, the investment increases to $794.
Until registration closes on October 1, 2026 at 11:59 p.m.
Everything included in your seat:
- Live strategic instruction with Kim Marie McKernan
- Customer research and positioning work
- Offer and pricing development
- Sales and customer experience strategy
- Marketing planning
- Office hours
- Implementation tools
- Expert guidance throughout the program
One-time investment · Founding Cohort
Claim My Founding Cohort SeatRegistration closes October 1, 2026 at 11:59 p.m. Once enrollment closes, the founding price closes with it — after this cohort, Brand Authority Accelerator will be offered at the standard $794 investment.
What if your business finally reflected how good you really are?
Imagine being able to explain your value clearly, knowing exactly who you want to attract and why they choose you.
Your offers make sense. Your pricing feels intentional. Your marketing has direction.
And instead of second-guessing every decision, you have a strategy you can come back to again and again.
You've already built the expertise.
You've already done the hard work.
Now build the authority that makes it impossible to overlook.
I'm Ready to Build My Brand