The WBC Founder Circle
You've been to the events. You've heard about the programs. You've asked how to get more of it. The Founder's Circle is where the answer lives: first access to everything the WBC is building, exclusive offers, and a standing invitation to what's next.
You don't have to build this alone.
Whatever stage you're at, first business or fifth, there's a circle of women here who understand exactly what you're carrying and want to see you carry it further.
A circle of women who get exactly what you're building
Real relationships that turn into real referrals and real opportunities
Support that meets you where you are, no judgment, no explaining yourself
A community that pushes you toward the next level of what's possible
Your membership unlocks more.
Designed to make the resources, opportunities, and support available through the WBC even more valuable to your business.
Free Paid Workshops
Attend WBC paid workshops throughout the year at no additional cost.
20% Off WBC Programs
Exclusive member savings on eligible cohorts, accelerators, and signature programs.
Member Event Pricing
Save on tickets to Ignite, the Summer Social, and other special WBC events.
Founder Spotlight
Apply to have your business featured across WBC and Canisius marketing channels.
Promote Your Business
Share eligible offers and announcements directly with the WBC community.
Canisius Internship Program
Work with Canisius student interns, with eligible wages funded through Canisius.
Amherst Chamber Benefits
Complimentary access to participating Chamber resources, a $500 value.
Member-Only Opportunities
Be first in line for special partnerships, scholarships, and pilot programs.
Stop explaining your business.
Start being remembered for it.
Right now, when someone asks what you do, are you confident in your answer? Or do you find yourself rambling, undersell it, or sound like every other business in your industry? The Founder Positioning Lab is a 10-week program built to fix that, for good.
A private, ten-week cohort built only for WBC members. No outside participants, just women from this community.
Learn to explain your business in a way that makes people lean in and remember you, instead of nodding politely and forgetting by lunch.
Get precise on exactly who your business is for, so you stop chasing everyone and start attracting the right people, effortlessly.
Claim a position in the market nobody else can take, so you're never just another option in a sea of look-alike competitors.
Lead your business with a clarity that makes decisions faster and easier, and gives your team something real to rally behind.
Before founding Positioning Collective, Krista spent years as a brand strategy executive inside enterprise technology companies, leading brand experience and messaging for organizations doing billions in revenue and advising C-suite leaders on how to position themselves alongside it.
For more than a decade since, she's brought that same clarity to founders and executives everywhere, teaching upper-division communications at San José State University, guest lecturing at UC Berkeley on brand strategy for Fortune 100 companies, and coaching founders at SF State's Lam Family College of Business.
"I'll help you see the throughline between who you are, what you do, and what you're becoming, and then help you actually build it."
Become a Founding Member by August 28, 2026, 11:59 PM to claim your seat. After that, this offer closes for good.
A few things you might be wondering.
Who can join the Founder's Circle?
Women entrepreneurs throughout Western New York, whether you're building your first business or growing an established one. There's no revenue level or milestone required to belong.
Is this the same thing as eNetwork?
No. The Founder's Circle is the WBC's annual membership, unlocking exclusive benefits, savings, resources, visibility, and member-only opportunities. eNetwork is a separate, facilitated networking experience, and your 20% discount on WBC programs applies to eNetwork too. Founder's Circle members are welcome to participate in eNetwork. They're distinct offerings that work well together.
How do I claim the Founder Positioning Lab offer?
Become a Founding Member by August 28, 2026, at 11:59 PM. Complimentary enrollment is reserved for the first 10 eligible members. Once you join, we'll reach out directly to confirm your spot in the WBC-exclusive cohort.
Is this a one-time payment or a recurring membership?
The Founder's Circle is a recurring annual membership, billed once a year at $249. You can cancel anytime. If you cancel partway through the year, you'll keep your benefits through the end of the term you already paid for.
This is what it feels like to have an entire organization working to move your business forward.
We stay close to everything happening across Western New York's entrepreneurial landscape, the programs, the partners, the opportunities, so you always have access to what can help you next. You decided to build something of your own. We're here to help you keep building it.
Become a Founding MemberOffer closes August 28, 2026, 11:59 PM.